A large number of effective SEO tools can be unbelievably useful in helping your analysis; however, nothing beats human SEO intelligence. You can avail of amazing results upon combining the right SEO intelligence with the correct tools.
Irrespective of the variety of SEO tools you used, you would actually end up looking at the webpage’s source code.
If you are well versed with what you are staring at. And if you are capable enough to understand the offside of it. You can easily nip the problems related to SEO in the bud. But on the contrary, if you happen to skip them or leave them overlooked, you might run into the risk of leaving the webpage open to damage.
Source Code: What Can You Find in it?
The more audits you complete, the more code you would end up examining. And the more you understand the vitality of pinpointing problems that might have the SEO affected.
The correct implementation of myriad scripts and tags, etc. is of paramount importance.
There is a need to have a neat, organized, and crawlable webpage. And comprises ensuring that you are not leaving the bots for search engines for a loop.
When putting forth the problems that you can pinpoint, a majority of customers are generally clueless about the details. And about issues that were existing in the site. And that constitutes people on the design team, marketing team followed by the development team. Nobody is absolutely perfect, and the incorrect code can slip through easily into the production.
Given below are examples of what exactly you can get in the source code of a webpage that can affect your SEO, which can also pose bigger problems in the future.
Issues Related to Canonical URL Tag
The canonical URL tag is said to be quite powerful in terms of dealing with copied contents. It’s basically a simple tag that can gather link equity from various URLs comprising the exact content. Upon the incorrect implementation of the canonical URL, you can have the effective and simple tag turn bad within seconds.
The best advice is to use canonical tag only when you are thoroughly versed with it and are totally aware of the end results. The ramifications of the canonical URLs are quite severe and must not be implemented if you happen to be unclear about it.
Manipulation of CSS and the Veiled Content
You would come across huge amounts of HTML content present in the source code that doesn’t relate to the displayed content on the site. At times, this code is hidden by mistake, and at times it’s more than that with someone attempting to stuff a content enriched with keywords on the page. If you fail to have the code reviewed, you would be having a lesser shot of witnessing this content. And this scenario could lead to problems on several domains’ SEO-wise,
There are myriad ways CSS ways to hide your content that is inclusive of shifting the content of the page, with the help of white-on-white text. If you take this up in the source code, then it is vital to have the problem displayed to your customer as soon as you can. Either you say it yourself, or Google says it on your behalf.
Problems Related to Meta Robots
Same as canonical URL tag, the tag of meta robots can be extremely helpful, and equally destructive as well. It seems to be a complex topic for people who aren’t familiarized with organic SEO services, thus leading to some unlikely implementations.
You can actually command the search engines to not adhere to any links present on the age or to not index a particular page by utilizing the meta robots tag. As you can well wonder, the incorrect directives can pave the way for catastrophic results.
Suggestion: First things first, if you are incorporating the tags of meta robots, then your very next step is to contemplate how you are utilizing it. For instance, is the tag for a meta robot malformed? Are you no indexing some vital bunches of paper?
To conclude, you must have by now understood the vitality of why your code matters for SEO? When doing SEO audits, you would find yourself delving deep in the code sometime in your life. Upon doing it, you would understand what’s wrong and right and what is really wrong.