How to Increase Instagram Engagement and Earn More Profits in 2020
Today, Instagram has become a visual marketing channel for brands. That has the real potential to gain the attention of a wider audience.
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This photo and video sharing platform is providing businesses of any type and size a great opportunity. Also, to create a unique brand identity, build a loyal audience, and engage them in a more interesting way.
If you are running an eCommerce store, restaurant business, service-based agency, web design agency, or a blog and looking to maximize your Instagram efforts in 2020, using some smart marketing strategies is the key to get the desired results.
You need to come up with an out-of-the-box idea to make your posts and videos more engaging and interesting.
Here are a few amazing tactics you should consider to grow a massive following, drive maximum Instagram engagement, and boost your revenue.
Let’s get started.
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Use the Right Hashtags
If the ultimate goal of your logo design company is to engage your audience while getting a massive number of followers, start posting interesting content.
Using the right hashtags on your photos will make your brand discoverable and make it easier for your audience to find your posts. But the question is how to find the best hashtags and which hashtags to use?
In order to find the right hashtags, do the appropriate research, and target the specific keywords to come up with the most appropriate terms that best describe your brand.
You can use some online tools such as IconoSqaure, Websta, to find the relevant hashtags for your company. By finding the appropriate hashtags, your brand will definitely garner new and more followers.
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Strategically Use UGC in Your Posts
It’s no wonder that user-generated content is the most effective way to connect with your target audience on a more personal and deeper level.
Using UGC in your Instagram posts can have a direct impact on your prospects and persuade them to make a purchase decision. The authenticity of these posts helps brands to market their products or services while humanizing their brand.
A large number of small, midsize, and large companies are making the most of UGC and using their audience’s experiences to promote their brand.
If you are not utilizing UGC yet, now is the time to give your Instagram posts a perfect boost and persuade your potential customers to give your products a try.
While using others’ content on your profile, make sure to mention the original user in the post or take permission from the content owner before posting.
Have a look at Wayfair’s post:
They strategically mention the name of the real user and provides a link to encourage their prospects to make a purchase decision.
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Go Live with Influencers
Live video is all the rage. Today, consumers want to watch and connect with their favorite brands and celebrities in real-time. Instagram influencer live feature is the most effective strategy that many brands are using to connect with a new and existing audience.
Instagram Live for influencers allows you to conduct a Q&A session, share live vlogs, story takeovers, and anything that creates a true sense of connection and engagement with your audience.
This nontraditional strategy works best for many brands looking to build credibility and grab the attention of their followers.
Instagram influencer live streams can be used to offer special discounts, promo codes, and secret tips that will eventually create a sense of urgency among your followers.
In addition, Instagram influencers live video gives people a chance to interact with their favorite celebrity and get the answers to their questions in real-time.
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Share Podcast Clips
Instagram allows you to share the clips of your podcast that will broaden your reach and let customers discover your brand on the platform.
Brands can make the most of IGTV by just sharing the clips of the podcast or doing the entire session live on IGTV. This strategy works best for promoting your products or services by using video content.
Make sure the content you share on Instagram should provide value to your audience. For instance, if you are a web design agency in Dubai, and your podcast is about how to create a responsive website.
Your content should include all the important points that are needed to create a perfect website.
Try to convey your message in a fun and attractive way to get your audience engaged. Don’t forget to add a CTA in your video so that people can subscribe to your podcast
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Use Boomerang Feature
Using the boomerang feature is one of the best Instagram strategies that marketers can use to create interesting and engaging video content for Instagram feed and Stories.
Today, more than 85% of people prefer to watch videos than reading the text. Adding boomerang videos to your Instagram marketing strategy will help you drive maximum engagement.
The sequence of images that repeat the action back and forth will give your brand a great opportunity to add an element of fun to your posts.
Using boomerang for your video content is a perfect strategy to gain more followers and get more likes and comments.
Boomerang content is a new way to convey your brand personality while making your posts fun and more engaging. Many brands and agencies are taking maximum advantage of interesting boomerang content.
Boomerang is a great way to make your Instagram posts stand out and attention-grabbing. So, use your creative flair and start using boomerang for creating interesting video content for your Instagram feed and stories.
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In a Nutshell
Brands should try these innovative marketing methods to strengthen their marketing efforts and make their Instagram posts more engaging and shareable.
Is your brand ready to show its fun side by incorporating these Instagram marketing tactics and make more sales in 2020? Provide your valuable comments below.