What is SEO?
If you have a website, you have most likely heard of SEO, search engine optimization, getting first in Google’s results … In this new article, we will explain what is meant by this term and why it is important.
What does Seo mean?
The acronym SEO derives from English and literally means Search Engine Optimization or optimization for search engines. With SEO, therefore, we mean all the practices implemented to make a website visible, improving its position in the search engine results.
In simple terms? The goal of SEO is to make your website appear among the first results when users search on Google or other search engines for your products, your services or, even better, a need or a problem that you can solve. With your products or services.
How search engines work
The Internet is a huge network that collects websites, texts, videos, audio, images … The task of search engines is to draw from this huge sea of information the right page for the specific user search.
In order to return to users the web pages most consistent with their search, Google and the other engines crawl the web pages and, thanks to a complex algorithm, establish in which order to show them in the SERP or among the search results.
Difference between indexing and optimization
Often speaking of SEO, the terms indexing, optimization, and positioning are confused. These three words, used as synonyms, instead have different meanings:
It is the insertion of a web page in the database of a search engine. In simpler words, it means reporting the existence of the website to the search engine. It has nothing to do with the order in which the site is shown in the search results.
By optimization, we mean all the activities aimed at making the web page easily usable by the people and by the search engine robots that will scan it.
Positioning is the consequence of optimization. This term indicates the improvement of a website’s position in the search results for a given query.
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