How Can A CRM Software Help You In Inventory Management?

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Can your business handle stock data and customer data on two separate systems? Is access to critical inventory data in real-time difficult for your team? Does the incorrect inventory data interrupt your billing transactions and status orders? 

It is high time, therefore, for the current CRM software to include the inventory management system. In the past, both inventory management and CRM software were managed by businesses as two different programs. 

An inventory management system is confined to handling essential business transactions in a context, such as billing and delivery records, purchase history, accounting information, financial information, and supply chains; the CRM program is used to monitor customer data and consumer experiences with the product, and to track operations.

When organizations have sufficient resources, they can handle all specific processes efficiently. However, it is highly beneficial for companies to integrate the inventory management system with the CRM software, streamlining different business operations, and improving business profitability.

Therefore, there are a few explanations for why businesses continue to use the CRM solution in their inventory management system:

Business is all about generating profits. You look for ways to do things, regardless of your industry or position in a business. 60% of retailers in the United States use a method of perpetual inventory management, and most US companies use a CRM approach – and those numbers are increasing. 

The value of these two structures for a profitable company is becoming evident. Consider combining stock management and CRM systems to create more streamlined business processes and enhance customer service. However, it is a good idea for businesses to have different inventory control and CRM systems.

What is CRM?

CRM software allows you to manage the corporate relations and organize information related to these partnerships at its most fundamental level. In particular, a CRM platform stores information gathered in a central location, both current customers and prospective customers. 

A CRM solution will significantly improve your existing business’ internal visibility and help you to monitor your partnerships and potential sales opportunities in your business background. If you rely on other companies to operate your e-commerce platform, a CRM platform can significantly help organize a wealth of customer information.

How CRM Software Impacts Your Business?

CRM systems also enhance communication between workers so that customer information can be coordinated and current business opportunities monitored. Since the majority of CRM systems are club-based, there is a secure Wi-Fi link from almost anywhere. Some systems also have mobile device consumer apps and are therefore very available from anywhere. It will help your customers to provide more visible and organized information.

How CRM Software Impacts Your Customer?

CRM does not affect the customer directly since it’s more an enterprise-oriented tool. Your business – and its clients – would be benefactors if you are capable of knowing and using CRM systems properly. The customer relationship life cycle benefits from four aspects of CRM:

  • Marketing: Your business can run campaigns and generate leads that expand upon what you already have based on the current database.
  • Sales: Not only can help the company track the resources, but it also can use CRM tools to distribute, register, and turn revenue. CRM helps to monitor the client’s place in the shopping process.
  • Orders: Inventory control is incorporated into the eCommerce site to help you see how and when you supply goods.

How To Implement CRM  Software In Inventory Control System?

  • Creating field-service sites for stores, such as warehouses, where your inventory is being kept to keep track of all your stocks.
  • Settings for your inventory, including page templates and user permission, and then product items are generated for monitoring the position of your inventory.
  • To track your service provider’s necessary pieces, add appropriate work forms, work orders, and work order lines.
  • Build line items for goods to be used so that you can track the inventory items’ usage or consumption.

Improved Customer Service

Strong company support will mean higher customer satisfaction and sales figures. The agents that provide your call center with better customer service to any caller, by combining stock management and CRM software systems. 

If your order is received via the phone, the workers can quickly and without rushing to the warehouse or sending a fax to a separate department, be able to provide the customer with correct details. As inventory numbers are updated in your system, various departments will be ready from product availability online to other customers on multiple lines to update their area of responsibility.

Accurate data

You can gain more accurate information about your inventory and your customers by integrating both of your software solutions. You can use the data stored by each department to help your business succeed. The average consumer of a specific product and the pace at which the product is purchased could be evaluated for more focused and timely promotions. 

You will generate reports with descriptions of the goods you sell top and bottom sell, who your customers are, which items you need to refill, and whether or not you need to change prices for increased sales. Efficient time information provides all departments with better awareness.

Increase In Efficiency

Too much stock will cost companies money on the shelves. Small companies don’t have a budget often. No company likes to see products stationary. The aim of combining these two systems is to collect and evaluate data so that the organization can intelligently order goods, have ample time to fulfill the planned needs and not overbuild. 

With all the required data in one location, your company will improve productivity, as staff won’t have multi-system cross-reference information. You would also not need to think about going to different systems to update the same information continually.

Provides A 360 Degree View Of Your Business

Without consumers, companies cannot survive. The greatest asset for corporate growth is the clients. How well are you comfortable with your clients? Were you conscious of the days and the most critical moments in the lives of the customers?

Integrated with CRM technology, stock management will allow your company to provide an overview of your clients in 360 degrees. The consumer view of 360 ° helps businesses to collect information that includes first consumer touch, customer needs, desires, preferences, buying trends, history of purchase, customer behaviors, demographics, age, gender, average income, occupation, a company of employment, likes and disagreements, history of the order.

Gives Easy Access To Critical Information

With a fully integrated CRM solution, your team has immediate access to critical customer information in real-time. For example, with a simple question about the status of an order, your client called your call so that you don’t need to waste your time checking various systems and inquiries with other employees. To provide access to vital customer information quickly, the customer service department will easily use integrated CRM software tools to collect data on consumer stocks, consignments, order reports, customer accounts, returns, payments, pricing, etc.

Streamlines Your Data Entry

In the past, organizations used to manually manage numerous time-consuming business activities when an automated solution was not available. With an integrated solution, however, businesses can now improve their productivity by optimizing the workflows in different business operations.

Also, with automatic updating of real-time inventory information in CRM, the integrated solution removes redundant content. Therefore, the boring function of entering data input and reducing errors is that. Everyone in the team has direct access to the inventory information in real-time with modified contents. For example, regardless of the changes made in the inventory database would be mirrored in other systems-say CRM, etc.


A common problem when customer data is spread between different departments and computer programs is poor customer account communication. Such heterogeneity makes access and comprehension of crucial client data difficult for any segment of the organization. However, if everyone is in one place, the job is much simpler – inner contact becomes much clearer when everyone looks.

CRM software is an excellent way to improve your company, but when integrated into other management software, it is much more effective. If your communication with your customers is connected to your transaction and order history

The potential for improved customer service is one of the best benefits of CRM software. For the customer to call a company that has a problem, it can be very frustrating only to find out that the person at the bottom of the line has no information on their customer history. Through CRM software, all details they need can be accessed across the whole program by customer support workers.

Today, it is essential for each organization to have a clear understanding of the different stages of its customer journey in integrating the inventory management system with CRM software. Furthermore, an integrated solution enables collaboration among different internal teams, streamlines information, and brings all members of the team to one page. Implement the system today and experience the difference. 

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